It’s not business as usual anymore. Consumers want to buy from businesses that put some good back in the world. Millennials, who’ll make up 75 percent of the global workforce by 2025, want to work at these businesses.
At the same time, social technology gives consumers unprecedented power, voice and ability to organize themselves around shared values.
Armed with up-to-the-minute information through posts or tweets, consumers now use their broadcasting power to spread the word on companies they’re passionate about.
With today’s social technology, impact is image. Social impact is the new currency of business.
All of that means corporate social responsibility is evolving, too. And that’s where we come in. We’re Digital Union. Our founders took everything they learned from the worlds of business and philanthropy and started teaching companies how to make a difference for others while driving their own business results.
We believe that giving back means more — and can accomplish much more — when you use the power of your business, its stakeholder system and your products or services to create change in the world. This new approach attracts and keeps the best employees, wins the hearts of customers, invigorates your relationships with your stakeholders and positions you as a thought leader in your industry.